Dr. Philip W. Cooper, Jr., a native of Savannah, Georgia, graduated from Meharry Medical College School of Dentistry. In addition to practicing dentistry, he is the Co-Founder and Chief Investigator for Smiles Are Meaningful, Inc., a research organization whose focus is the impact of Sleep Apnea on the growth and development of African American Children. Dr. Cooper is also the Clinical Director of Coastal Sleep Solutions, a dental clinical practice devoted to treating Sleep Apnea patients who are CPAP intolerant and Pediatric Obstructive Sleep Apnea Syndrome patients. Dr. Cooper is the author of the 2009 book, Why African American Children Cannot Read, which emphasizes the impact of Sleep Apnea on children’s ability to learn to read. Download the conference agenda Download the conference flyer
October 4, 5 and 6, 2012 Patterson Dental Roseville, California Register by September 25, 2012 Sleep Connect Inc. is a technology and practice management company dedicated to enhancing the quality, efficiency, and profitability for practices treating obstructive sleep apnea. Sleep Connect Inc. will be presenting a comprehensive three day start-to-finish course in Dental Sleep Medicine. The turnkey Sleep Connect Training Program, offers the most efficient and thorough method for incorporating Dental Sleep Medicine into your office. The course objective is designed to give you an understanding of the following. • The basics of Sleep Medicine • AASM Practice Parameters for Oral Appliance Therapy • Effective screening programs • Diagnosis with Polysomnography and Home Sleep Tests • Protocols for Oral Appliance Therapy • Dental laboratory communications – Jim Addigo • Diagnostic instrumentation – JVA, Rhinometry and Pharyngometry • Tracking patients • Guideline for documentation of evaluation and management services • Web based Sleep Connect Practice Management Program • Insurance billing • Contracting with HMO and PPO • Compliance and efficacy monitoring • Communicating with physicians • Techniques for managing the production, collection and efficiency of your team • 18 CE Units • Visit our website at www.oatcs.com for more information and Hotel accommodations. Trainers: James B. DuHamel, DDS, DABDSM, FICCMO, is the founder and principle behind Sleep Connect/Oral Appliance Compliance Systems (OATCS). He has been practicing dentistry for 40 years. He has extensive experience in functional orthodontics, temporomandibular joint therapies and 15 years experience in oral sleep appliances. Dr. Deepak Shrivastava, MD. D.ABSM, D.ABIM, FCCP, FACP, FAASM, RPSGT, is a Professor of Internal Medicine, Sleep Medicine, Pulmonary and Critical Care at UC Davis School of Medicine, and he is Chief of Sleep, Critical Care and Pulmonary [...]
As you continue to improve traffic to your websites, here is an article that you might find informative and useful. Improving AdWords Quality Score By Deploy Dental Pay Per Click advertising (PPC) is without a doubt the fastest way to drive traffic to your website, and is especially effective when running a targeted campaign for a specific service offered. However, those with limited marketing dollars are often understandably concerned about spending too much per click. In this article, we'll take an in depth look at the most effective way to drive down this cost, which is to improve your AdWords Quality Score. If you have not already done so, we highly recommend a thorough reading of our previous articles on PPC to ensure other aspects of your campaign are all properly configured. Quality Score Components Quality Score measures the cumulative keyword relevancy across several aspects of your campaign. While the exact algorithm is a proprietary secret known only to Google, we do know the factors that comprise it. First, whenever a keyword is searched and triggers your ad, Google measures the relevancy of that word against (1) your advertisement, (2) the keywords you targeted, and (3) your website or landing page. Next, that result is calculated against the historical click through rate (CTR) experienced by that targeted keyword AND the historical CTR of your individual AdWords account. The end result is called Quality Score; measured on a scale of 1-10. The importance of this number becomes evident once you see that Quality Score is part of a much simpler equation that determines Ad Rank. Quality Score X Bid Price = Ad Rank Every time a potential client searches a term that triggers your ad, the [...]
The ACSDD is proud to announce that we have forged a working relationship with the Arizona Chiropractic Association led by Dr. Alan Immerman. This is an exciting announcement as it further expands the reach of the ACSDD’s multidisciplinary education philosophy. I will be working with Dr. Immerman in inviting chiropractors to connect with dentists and vise versa in the treatment of OSA. Further we will explore cross-lecturing, connecting our websites, joint research, and other projects. As an important aside, we are pleased and honored to have Jeffrey Mersky, DC, as one of our distinguished lecturers at our October 19-20, 2012 conference at the Ritz Carlton in Phoenix, AZ.